This policy explains what happens to your information when you visit rticco.com, compare our gear, and order from RTIC. It is written to be read, not skimmed past. Each section below covers one topic in plain English.
Scope and Who This Policy Applies To
This policy covers the RTIC website at rticco.com and explains what information we handle when you browse products, read buying guides, or place an order. It applies to visitors, shoppers, and anyone who contacts us about our coolers, tumblers, bags, water bottles, tote bags, or accessories. It does not cover third-party websites we link to, including retailer listings on Amazon, Walmart, or Target, which publish their own policies. RTIC is a direct-to-consumer outdoor equipment brand based near Houston, Texas. Where this page says “we” or “us,” it means RTIC and the service providers handling information on our behalf.
Information Visitors Provide Directly
You give us information when you choose to. Typical examples include your name, email address, shipping and billing address, and phone number when you order a cooler or a tumbler. We also collect what you submit through return requests, custom gear inquiries, product questions, and reviews. If you sign up for email, we keep the address you used and the preferences you picked. Payment card details are entered and handled by our payment processor rather than stored on our systems. The rule is simple: whatever you type into a form on rticco.com travels only as far as the purpose you had in mind.
Information Collected Automatically
Like most websites, rticco.com gathers technical data automatically as pages load. That includes your IP address, browser type and version, device type, operating system, referring page, and the pages you view with timestamps. We use it to keep the site running, catch broken pages, and see which product information shoppers actually read. This data is collected whether or not you have an account, because nothing about it depends on you signing in. None of it requires you to fill in a form, which is why it is worth stating clearly here rather than burying it in a footnote nobody opens.
Cookies and Similar Technologies
Cookies are small text files stored on your device. rticco.com uses them for practical work: keeping your cart intact as you move from cooler pages to drinkware pages, remembering region and shipping preferences, and holding your session after you sign in. Some cookies expire when you close the browser. Others persist so a preference is still there on your next visit. We may use similar browser storage, such as local storage, for the same jobs. Blocking cookies remains your call, and the controls are explained further down this page. With cookies disabled, some site functions work less smoothly.
Analytics and Site-Performance Measurement
We measure how the site performs using analytics tools that aggregate traffic. Page views, session length, device category, and navigation paths tell us whether a product page answers the question a shopper arrived with, or whether people leave looking for ice-retention details. This measurement is about the site, not about building individual profiles for advertising. Where an analytics provider receives identifiers such as IP addresses, it processes them under its own agreement with us. Our interest is straightforward: fewer dead ends, faster pages, and clearer product information. We look at trends across many visits rather than singling out any one person.
Purposes for Using Information
We do not collect information for the sake of collecting it. Every category above has a specific job, and that is the limit of what we use it for:
- Process, pack, and ship orders, including qualifying orders that receive free shipping over $35.
- Handle returns, exchanges, and custom gear requests under our hassle-free returns policy.
- Answer product questions and support messages, including questions about rotomolded construction or ice retention.
- Improve rticco.com using aggregated analytics and performance measurement.
- Send marketing email only when you asked for it, with an unsubscribe link in every message.
If a future use ever falls outside this list, we will say so before it happens.
Legal Bases Where Applicable
RTIC operates from Texas and sells across the United States, but some visitors are protected by privacy laws that require a legal basis for handling personal information. Where those laws apply, we rely on a small set of grounds. We process order and shipping details to perform the contract you started at checkout. We use support messages to respond to a request you made. We rely on legitimate interests for site security, fraud prevention, aggregated analytics, and improving product pages, balanced against your rights. Where consent is the correct basis, such as certain marketing emails, you give it and can withdraw it.
Service Providers and Limited Information Sharing
We share information only with vendors that perform work for us: hosting and infrastructure providers, payment processors, shipping carriers, email delivery services, customer support tools, and analytics providers. Each one receives what it needs for its specific function and nothing extra by design. They are bound to handle the information under their agreements with us. We do not sell your personal information, and we do not trade it for advertising revenue. We may disclose information if a law requires it, if a legal process compels us, or to protect the rights and safety of RTIC, our customers, and the public.
External Product Links and Third-Party Websites
RTIC gear is sold beyond our own site. You will find our coolers, tumblers, and accessories listed through retailers including Amazon, Walmart, and Target, and rticco.com may link out to those listings, to social platforms, or to other external pages. Once you leave rticco.com, a different set of rules applies. Those sites collect information under their own privacy policies, set their own cookies, and control their own checkout and account systems. Reading our policy does not tell you what they do. Before entering payment details or creating an account on another site, check the policy posted there.
Data Retention
We keep information for as long as the reason we collected it remains valid. Order and payment records are retained for the period needed to support returns, handle warranty conversations, meet accounting obligations, and resolve disputes. Support messages are kept long enough to follow up on the issue you raised. Analytics data is retained in aggregated or shortened form for trend analysis. Marketing email addresses stay on the list until you unsubscribe. When information is no longer needed, we delete it or strip it of identifiers, and copies in routine backups age out on their normal cycle.
Security Practices and Limitations
We protect information with practical measures: encrypted connections when data moves between your browser and our servers, restricted internal access limited to people who need it to do their work, and vendor arrangements that carry security expectations. We also monitor for the kinds of misuse that matter on an ecommerce site, including payment fraud and account abuse. No method of transmission or storage is completely secure, and no website can promise absolute protection. That is a plain fact, not a disclaimer we hide. Keep your own account password unique, and never send full payment card details through email or support forms.
International Processing Where Applicable
RTIC is based in the Houston area of Texas and sells across the United States, so most handling happens domestically. Some of the vendors we use operate from other countries, which means technical information such as IP addresses or support messages may be processed on servers outside your home region. Where that happens, it is limited to the work these providers perform for us, and their agreements carry handling expectations. If you live in a region with cross-border transfer rules, we rely on the legal mechanisms that region accepts, and we can explain which ones apply to your request.
Children and Age Restrictions
RTIC sells durable outdoor equipment for adults making practical buying decisions, and rticco.com is not directed at children. We do not knowingly collect personal information from children under 13, or under 16 where local law sets a higher threshold. If you believe a child has submitted information through our site, tell us using the contact route described at the end of this page, and we will remove it. Parents and guardians should supervise any online shopping activity undertaken by younger family members, including the details entered at checkout.
Visitor Privacy Choices and Regional Rights
Depending on where you live, privacy law may give you rights over your information. These commonly include requesting access to what we hold about you, correcting inaccurate details, asking for deletion, receiving a portable copy, and objecting to or opting out of certain uses. To submit a request, use the contact route published on rticco.com and say clearly what you are asking for. We may need to verify your identity before acting, which protects you from someone else requesting your data. We do not charge for reasonable requests, and we do not retaliate against anyone for making one.
Browser Signals and Cookie Controls
Browser settings let you view, delete, and block cookies, and most major browsers explain how in their help sections. Blocking cookies stops rticco.com from remembering your cart, session, and preferences, so parts of the shopping experience will feel repetitive. Some browsers and extensions also send Global Privacy Control signals, and where a recognized opt-out signal applies to you, we treat it as a valid request. Do Not Track remains inconsistent across browsers with no common standard behind it, so we do not respond to it as a separate signal.
Policy Changes
This policy changes when the way we run the site changes. New tools, new product lines, and new privacy requirements all create reasons to revise it. When we do, the updated version is posted on this page with a revised date shown alongside it. Material changes are described in plain language so you can see what is different without comparing two documents line by line. Continued use of rticco.com after an update means the current version applies to you. If a change affects something you already consented to, we will ask again where the law requires it.
How to Make a Privacy Enquiry
Questions about this policy or requests about your information go through the contact channels published on rticco.com. That is the only route we can confirm as official, so use the contact or support options listed there rather than an address found elsewhere. Include your order number when your question relates to a specific purchase, and describe the request in one or two sentences. Do not send full payment card numbers or account passwords in any message. We may need to verify who you are before we act, and that step protects your data as much as it protects ours.